Techniques of electronic commerce

E-commerce is an area of ​​huge growth where it is daily collection and disbursement of large sums of money. This is due to the proliferation of Internet shopping and shops, which grows daily on the Internet. The possibilities are launching a strong and successful company engaged in the work of electronic commerce on the Internet by adding a good announcement, the Internet and electronic commerce are growing rapidly, we can not ignore.
The areas of e-commerce is huge. It is enough to know that millions of individuals around the world require, to realize the value of these requirements for companies and the amounts spent by these companies to achieve these requirements. There are other factors that make the realization of e-commerce solution logically:
- Lower costs of doing business, and especially if the website is considered to receive customer orders automatically, because this reduces the costs of proceedings orders, and customer service expenses after the purchase.
- The diversity of markets on the Internet offers many opportunities for customers to shop the way they see fit.
- The possibility of drawing up a list of purchases for several days.
- The possibility of preparing the product according to demand, according to the prices of these products.
- The possibility of comparing prices offered by several companies.
- The ability to search the catalogs of massive purchases easily.
- Huge catalogs: a company can offer all of its products electronically on the Web, printing paper for millions of materials and products may result in a very large catalog. An example of this company Amazon.com, which sell for approximately three million books. Therefore cost of such a huge catalog printing paper and distributed to consumers would be fantastic.
- Global abundance: Anyone connected to the internet anywhere in the world to bring the services universally available without cost to the advertiser's company a penny, except the usual cost of marketing. Therefore, the presence of any company on the Internet is very important in view of the possibility of access to customers worldwide.
- A new technique in action: the availability of e-commerce possibilities of establishing new methods of work. For example, it may cost the company a direct mail expenses exorbitant salaries of staff, and commissioned the printing of catalogs, and the expenses of distribution to customers, while e-commerce to reduce these expenses amounts to barely remember.
There are several possible ways to create e-commerce, the following are some of these ways:
Immediate solutions / rely on the server
This method provides the time needed by the large projects the creation of e-commerce sites, and through the development of all tasks and functions required by these projects within a practical solution from a single source. The costs of solutions "immediate" be very low, and require less technical resources in the implementation and operation. The principle of subsidiarity "instant" depends on isolating the user from technical details and complex technical programming language "Java" and others, where this is achieved through the installation of software components and their connection to each other, to be thereby establishing a framework for action. And the use of software tools and interfaces with graphics and video, enough for a person who is developing a work from the transfer of software components directly on the screen and put it in the appropriate place to be alone so the process is ready. The program provides electronic commerce server produced by Microsoft Commerce Server 2000 and comprehensive solutions allow multiple benefits for software developers to build e-commerce sites easily in a short time, so that these sites could be expanded, and entirely directed towards the customer, especially if the site has achieved model (B2C) any " company - to a customer "Business-to-Consumer, or model (B2B) any acts of" company - the company "Business-to-Business. Here are some advantages of this server software:
Development tools: allow server Commerce Server 2000 developers to build e-commerce sites quickly and effectively, and there are tools allow the developer to initiate the establishment of applications, e-commerce site immediately after entering the main screen server, and show a variety of functions, such as personal services, procurement, and research in the catalogs, and customer service, The data analysis company, security of user authentication, and the powers of entry of a user group, and purchase orders, and procurement procedures. Adhafahely, there are possibilities to create a private auction on the Internet, and facilities to develop the software quickly through the use of icons, images, and finally, there is always assistance available documents.
Management tools: to help the central administrative tasks to prepare the site, and put the site on the Internet, and management of this site and maintain, and operate at a reduced cost of ownership of the site, raising the proportion of applications available on it.
Participants: The partnership between Microsoft and many software companies to ensure provide the best solutions in terms of performance and quality, these solutions include software for credit card procedures, procedures for tax, shipping orders and procedures, management of site content.
Client Reports: This system helps to manage information about customers and groups, even if the number exceeded millions, and guarantee the security of the site and facilitate the entry of closer users. Addition, certain products can be directed at specific customer data according to these customers.
Marketing objectives: able to carry out marketing to individuals personally, and to develop appropriate content for each customer, from advertising, sales and discounts, and sales of the site, and sales of other companies through the site, data catalogs, and so on. This would be to guide the specific content of a specific customer, through the preferences stated by the customer in his data.