If you keep up with the latest trends in the internet marketing world, or even the offline marketing side, then chances are you have heard of mobile marketing.
At the very least I am willing to bet you have seen QR codes while you were out and about doing everyday things, and you may have received those short text message ads on your phone before. This is all related to mobile marketing.
According to a recent study in May 2012, researches claimed that over 90% keep their cellphone within arms reach, and the average person takes about 90 minutes to respond to an email, but only around 90 seconds to respond to a text message. Response rates will be much higher for you if you do SMS marketing instead of sending out a broadcast email.
Over 44% of all Facebook activity takes place on mobile phones, and 61% of local searches made on a mobile phone result in a phone call. For the email marketing crowd, you can consider that a huge open rate and click through rate.
The point here is that a very large portion of the American population has a smart phone with them at all times, and are much more likely to respond to ads or messages on their phone than they are at a desktop computer.
If someone does a Google search on their phone for a type of business, and your company is listed there with a phone number, chances are pretty good that they will call you without thinking twice.
I am not psychic and I don't know if mobile marketing is really going to be the next big thing that everyone has to do to stay in business. But I do know that mobile marketing is huge right now, and if you are doing it then you are vastly improving your chances to make money.
This goes for local marketers, affiliates, or consultants. You can make QR codes and learn SMS marketing to improve your own business, or you can get paid a nice fee to help other people or small business owners set up their own mobile marketing campaigns.
Mobile marketing does not have to be complicated, but you do need to learn the ins and outs to be succesful. You can't just stick a QR code somewhere and expect to get instant results. Like any business strategy, it takes time and planning for it to work well.
If you want to learn all about mobile marketing then you might want to look up Adam Horwitz. He has sold over $1million worth of mobile marketing courses and is an expert on the subject.
His latest course called Mobile Monopoly 2.0 will be released soon and covers QR codes and everything else on the subject too. Again, I don't know if mobile is the future but it certainly works well in the here and now. For more information, go to http://mobilemonopoly20review.net/
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