The Dynamics Of Marketing

Marketing has currently taken on a new face. It is no longer acceptable to simply create marketing strategies that are heard by all and inspire a few. That will only produce mediocre if any results at all.

There needs to be a more strategic approach which focuses on conciseness and relevancy to its audience now more than ever.

Targeted.

Specific.

Almost one to one.

By this, prospects are made to feel like the products and services were customized exclusively to their needs.

Some will say that this has been the trademark of marketing all along.

And while this is true it may not have been the real emphasis of their campaign.

Once upon a time, marketers would focus on creating artful campaigns. They placed great emphasis on aesthetics and eye catching ads.

Not its relevance.

Did they know if prospects needed the products or services they promoted at all? Did they even care?

Well as the saying goes: "It's never too late for a shower of rain."

Precision Marketing is now the new lease that marketers are taking on life.

Why?

Because customers are demanding more. They are no longer in the business of being wooed by catchy advertisements. They care nothing about this and have skillfully developed ways of tuning these out.

Ultimately, they need to be convinced of the value of products or services. How will your product benefit them?.. as most of us already know, cash is limited.

For a marketing campaign to develop real relevancy to its audience, their values and feelings must be known. Therefore, obsessively careful and revised marketing research must be conducted at all times. The research must not only be carried out at the initial phase of marketing, it must be an integral part of the strategy - from start to finish.

Therefore prospects must be measured. Their thoughts and patterns of behavior must be scientifically studied and tested. Research results must analyzed and strategically used to guide all marketing campaigns. This technique is particularly useful in retaining clients.There would already have been an established customer support network. The goal therefore is to improve on this and maximize the benefits available to the appropriate customers - i.e., the ones who are actually interested in your services and products.

And so...

Marketers must know why who did what when and where to be of any relevance to their audience as well as improve on their pre-existing customer services.

Knowing this makes the difference between relevance and pure face value.

Shelly-Ann Roper is a multilingual Marketing/PR mastermind for SMEs. She specializes in helping small businesses establish a dominance within any foreign market through strategic PR and marketing in any language. She is CEO/founder of Neue Medien PR/Marketing Inc and provides consultancy and translation services for McCalla Enterprise and Coseom. See more articles on her blog at http://onlinepr101.blogspot.com/

Article Source: http://EzineArticles.com/7207980