top 3 target secret in maketing

Embarking on a marketing campaign without identifying your target market first is like venturing out to an important quest blindfolded. How will you hit the entrepreneurial bull's eye this way? A particular product or service is desirable to a particular group of people as well. To have greater success in less time means identifying your target market, which is key to a successful marketing program.

Geocoding addresses and using other tools (often Web-based and easily integrated into your system) are among what you can do. But here are the three best ways to determine your target market and have a meaningful relationship with it.

1. Consider geography. The first area to determine is geographic, or the people and businesses in a certain area. Familiarize yourself with the geographic area that you are considering, simply by walking or driving through it. You can get a lot of insights by paying attention, and know if that particular area works for your specific product or service.


2. Evaluate demographics. "Demographics" can be a rather intimidating word, but it can be very simple to grasp: it is the basic traits and characteristics of your target market. Demographics include gender, age, race and culture, employment, income level, industry, civil status, and many more. Collect demographic information on existing or past clients and see how they can work for you and your marketing efforts.


3. Study psychographics. Psychographics are composed of emotional qualities and behavioral tendencies of your target market. They include reasoning, psychology, logic and thought processes, and emotions that drive a specific market to buy your product or avail of your service. Try to understand the things that motivate people to buy.

Research has always been a crucial part of this whole process. Go through your list of past clients, and list the traits of those who have already purchased from you. What qualities and factors do they share? Conduct surveys and ask: why did you buy my product/service? What do you like best or least about my product/service? Would you refer me to family and friends? What specific benefits do you remember most about my product/service?

Take time to go through all these - get as much information as you can to come up with a profile of your target market. Know not only who buys from you, but also why they do. Of course once you've gotten to know your target market, be ready to dominate it by offering useful relevant information (maybe through an email campaign), providing the most competent product or service, and keeping a great, honest relationship with your clients.

Don't shy away from web-based tools like geocoding, which will geocode address to translate to exact latitude, longitude, block, tract, country, and other information derived from these coordinates. Geocoding information allows you to pinpoint the location of your customers, and leads and target your messaging to specific regions.

Read more about geocoding and how it can help improve our target marketing campaigns and efforts.

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